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Market capitalization - Market capitalization, often abbreviated to market cap, is a business term that refers to the aggregate value of a firm's outstanding common shares. In essence, market capitalization reflects the total value of a firm's equity currently available on the market.

Vertical market software - Vertical market software is software aimed at addressing the needs of any given business within a discernable vertical market. Horizontal market software (such as word processors and spreadsheet programs) can be used in a cross-section of industries but vertical market software has the most dramatic effect upon the operations of businesses in vertical markets.

Test market - A test market, in the field of business and marketing, is a geographic region or demographic group used to gauge the viability of a product or service in the mass market prior to a wide scale roll-out. The criteria used to judge the acceptability of a test market ...

Tom's Food Market - Tom's Food Market is a locally owned and operated chain of supermarkets in the Grand Traverse Region of Northern Michigan. The first market, Deering's Market, opened for business in 1946 at the corner of 11th and Maple Streets in Traverse City when Tom Deering (b.


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Business Marketing -   Business Marketing Big Business Marketing for Small Business Budgets by Jeanette Thomas McMurtry, Techniques smaller businesses can use to stretch their ...

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